mCommerce and ecommerce differ in more than just the operating devices. The major other differences are as follows:
- Ubiquity & Accessibility – m-commerce applications can be used from anywhere and at any time.
- Security – The new range of smart phones come with extended security features. Many phones now store the important data in the SIM memory instead of phone memory, which is a part of security.
- Localization – mobile commerce allows the service providers to track the location of the end-user and offer location based services to the user.
- Convenience – The mobile devices these days are very portable and easy to carry anywhere. Therefore, customers can now enjoy shopping, booking tickets and banking, right from there hand-held devices.
- Personalization – Now each user has their own mobile devices, hence it is very easy for businesses to provide a very personalized service, which is specific to the habits and needs of their customers.